ONLINE MARKETING23 - HOW ONLINE MARKET CHANGES CONSUMER...

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HOW ONLINE MARKET CHANGES CONSUMER DECISION MAKING PROCESSESHow Online Market Changes Consumer Decision Making Process Name Istitution
HOW ONLINE MARKET CHANGES CONSUMER DECISION MAKING PROCESSESHow Online Market Changes Consumer Decision Making Process Introduction The internet marketing is extensively used globally and has diversely influence the purchase and marketing of various goods and services provided by most organizations.E-marketing is performed online through the application of the internet which is a network within anetwork of computer systems.The availability and the evolvement in the information technology within the society has enhaced online marketing internationally.Most organizations inculcate thelatest technological advancements in information technology in their operational structure to improve their online marketing strategies.The application of the latest information technology techniques and the promotes development in marketing objectives through the application of digital technologies in marketing of goods and services for various organizations within the society.The traditional communication methodologies in conjunction of the related digital tactics achieves the marketing objectives including advertisement of goods and services on websites.Various charateristics of the internet marketing is digital revealing the transmission of the electronic information on computers initiation online or offline marketing strategies. The advantages of the online marketing on organizations is quite diverse depending on the nature andthe tye of product and services including the buying behaviour of the customers targeted within the marketing sphere.Internet users globally always buy products and services online and the development is gradually transforming e-commerce into a popular business activity making the online marketer mature about the existence of the online marketing.Online consumers are maturing and the virtual vendors realize the vitality and urgency for the professional and customer-oriented online marketing within the society.Following the emergence of digital and the development of the traditional marketing strategies,the research is focuses on the invetigation
HOW ONLINE MARKET CHANGES CONSUMER DECISION MAKING PROCESSESof the influence of the online marketing on consumer purchasing behaviour in the society.The objective of this research is to explain the how E-commerce influences changing the shape of marketing and consumer purchase of various products including the consumer decisions making process when purchasing high ticket items.Background ResearchInternet is widely used in various activities daily life in the world and the existence of theInternet brings various advantages to people in the society. Medium help people to communicate, learn, entertain, and buy various products and get services anywhere at any time globally. There are some disadvantages of online marketing services such as the virus threat, the

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