Align Solution - Align Technology Inc AlignTechnologyInc...

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Align Technology Inc Align Technology Inc. Hasmukh Gajjar
Product: Aligners Usages: To cure “bad bites” malocclusion Existing Solutions Metal and Ceramic braces Solution provided by AlignTech. Invisalign system Features of Invisalign New method of treating malocclussion. Clear, thin, plastic, removable braces i ll i ibl Practically Invisible Benefits to Ordontists while adopting Invisalign system Ability to visualise treatment and potential outcomes using Clincheck(a webbased computer graphic developed by company) Minimal additional training (Initially 3 hours and later increased to 6 hours) Ease of use An expanded patient base Higher fees Decreased chair time
Company Background Align Technology Inc was co founded by Zia Chishti and Kelsey Wirth in the year 1997. Received 510(k) from FDA in 1998. Introduced Invisalign System in 1999 a clear removable orthodontic treatment option for straightening teeth. Ali t i t d th f t t th i di id l Align restricted the use of system to those individuals with mature dentition having mild Malocclusion Over three years, they were able to raise over $130 Million. (Table A) Raised $140 million in its Jan2001 IP. Has resources to put company on solid performance Plan.
The problems faced by AlignTech VP(Mfg.) : Capacity was built to match the company’s aggressive sales forecasts(Strategy Build it and they will come) Maintaining at least 20% excess production capacity to prevent delivery constraints and long lead times. i.e. quick response time VP(Sales) : we have not delivered what we promised.

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