Product: Aligners•Usages: To cure “bad bites” malocclusion•Existing Solutions–Metal and Ceramic braces•Solution provided by AlignTech.–Invisalign system•Features of Invisalign–New method of treating malocclussion.–Clear, thin, plastic, removable bracesilli ibl–Practically Invisible•Benefits to Ordontists while adopting Invisalign system–Ability to visualise treatment and potential outcomes usingClincheck(a webbased computer graphic developed by company)–Minimal additional training (Initially 3 hours and later increased to 6hours)–Ease of use–An expanded patient base–Higher fees–Decreased chair time
Company Background•Align Technology Inc was co‐founded by Zia Chishti andKelsey Wirth in the year 1997.•Received 510(k) from FDA in 1998.•Introduced Invisalign System in 1999‐a clearremovable orthodontic‐treatment option forstraightening teeth.Alit i t d thfttthi di idl•Align restricted the use of system to those individualswith mature dentition having mild Malocclusion•Over three years, they were able to raise over $130Million. (Table A)•Raised $140 million in its Jan2001 IP.•Has resources to put company on solid performancePlan.
The problems faced by AlignTech•VP(Mfg.) :–Capacity was built to match the company’saggressive sales forecasts(Strategy‐Build it andthey will come)–Maintaining at least 20% excess productioncapacity to prevent delivery constraints and longlead times. i.e. quick response time•VP(Sales) :–we have not delivered what we promised.