Detailed_TOC - his29198_fm_i-xx.indd Page ix 3:09 PM...

This preview shows page 1 - 4 out of 12 pages.

ixC O N T E N T SPREFACE viPART 1 THE ENTREPRENEURIAL PERSPECTIVE 11 ENTREPRENEURSHIP AND THE ENTREPRENEURIAL MIND-SET 2Opening Profile: Ewing Marion Kauffman 3The Nature of Entrepreneurship 6How Entrepreneurs Think 7Think Structurally 7Bricolage 8Effectuation 9Cognitive Adaptability 11As Seen in Business News:What Me Worry? How Smart Entrepreneurs Harness the Power of Paranoia 12The Intention to Act Entrepreneurially 17Entrepreneur Background and Characteristics 17Education 17Age 18Work History 18Role Models and Support Systems 19Moral-Support Network 20Professional-Support Network 20Sustainable Entrepreneurship 21Ethics: Company’s Code of Ethics 222 CORPORATE ENTREPRENEURSHIP 32Opening Profile: Robert Mondavi 33Causes for Interest in Corporate Entrepreneurship 36Managerial versus Entrepreneurial Decision Making 37Strategic Orientation and Commitment to Opportunity 37Commitment of Resources and Control of Resources 39Management Structure and Reward Philosophy 39Ethics: Ethical Conduct of Entrepreneurs versus Managers 40Growth Orientation and Entrepreneurial Culture 41Establishing a Culture for Corporate Entrepreneurship 41Leadership Characteristics of Corporate Entrepreneurs 45
xCONTENTSEstablishing Corporate Entrepreneurship in the Organization 46Problems and Successful Efforts 47As Seen in Business News:Hot or Not? 48Learning from Failure 493 ENTREPRENEURIAL STRATEGY: GENERATING AND EXPLOITING NEW ENTRIES 56Opening Profile: Justin Parer 57New Entry 58Generation of a New Entry Opportunity 59Resources as a Source of Competitive Advantage 59Creating a Resource Bundle That Is Valuable, Rare, and Inimitable 60Assessing the Attractiveness of a New Entry Opportunity 62Information on a New Entry 62As Seen in Business News:Elevator Pitch for Project Alabama 63Comfort with Making a Decision under Uncertainty 64Decision to Exploit or Not to Exploit the New Entry 64Entry Strategy for New Entry Exploitation 65Environmental Instability and First-Mover (Dis)Advantages 66Customers’ Uncertainty and First-Mover (Dis)Advantages 68Ethics: Do the Right Thing 70Lead Time and First-Mover (Dis)Advantages 70As Seen in Business News:Provide Advice to an Entrepreneur about Being More Innovative 72Risk Reduction Strategies for New Entry Exploitation 73Market Scope Strategies 73Imitation Strategies 74Managing Newness 76PART 2 FROM IDEA TO THE OPPORTUNITY 834 CREATIVITY AND THE BUSINESS IDEA 84Opening Profile: Pierre Omidyar 85Trends 88Green Trend 88Clean-Energy Trend 89Organic-Orientation Trend 89Economic Trend 89Social Trend 89Health Trend 89Web Trend 90
Sources of New Ideas 90Consumers 90Existing Products and Services 90Distribution Channels 90Federal Government 90As Seen in Business News:The Speed of Innovation: What Big Players Can Learn from the New Guys 91Research and Development 92Methods of Generating Ideas 92Focus Groups 92Brainstorming 92Brainwriting 93Problem Inventory Analysis 93Creative Problem Solving 94Brainstorming 94Reverse Brainstorming 95Gordon Method 95

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture