2010-11-30_100331_nov30_target - 1 Target Corporation...

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1. Target Corporation Current Strategies Strategy Definition Example(s) Forward integration Gaining ownership or increased control over distributors or retailers Target and the GILT GROUPE collaborate on virtual pop-up store to sell Target designer clothes before it hits Target chain stores (Billard, 2010). Owns its 4 food distribution centers, 29 distributions centers and 3 import warehouses (Target, 2010, History). Brokers more agreements with local farmers (2010). Market Penetration Seeks increased market-share for current products/services via greater marketing efforts Target Collector Bears and the Giving partnership (Target Corp., 2010). ’12 Days of Kickmas’ walk in and win sweepstakes mobile app (Newswire, 2010). Free Holiday Soundtrack Giveaway (Newswire, 2010). Target rewards Credit Card offers 5% off every purchase (Clifford, 2010, p. 2) Free shipping Nov. 21-Dec. 11 Daily Deals up to half off one day only this holiday season (Target Corp., 2010, Seasonal). Market Development Introducing Target products into new regions Opened several new Super Target and Target stores including new entry in Manhattan (Kaminer, 2010) Ten new Target stores 10/10/10 (NYT, 2010) Target in India (Target India, 2010) Product Development Improving goods/services and/or developing new ones to increase sales Adding to its Market Brand food products Adding fresh produce to many of its stores to encourage one-stop shopping Adding Famous Designers’ exclusive discount collections; i.e., Eugenia Kim’s hats and Steven Burrows Unrelated diversification The addition of new, unrelated products and/or services 2005 & 2008 Target Commercial Interiors (9 locations, 4 Office Stores in 3 states and Online presence) Divestiture In 2004, Target has sold off Marshall Field’s and Mervyn’s
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Target Corporation like its retail competitors have experienced significant challenges due to steady U.S. unemployment, rising fuel and energy costs, and the economic downturn itself. However, Target Corporation in recent years has divested itself of Mervyn’s and Marshall Field’s in order to refocus its gaze upon national and international expansion. Vis-à-vis Wal-Mart its primary competitor, Target pales in the international arena. However, Target Corporation has reflected inward and assumed many more coasts and responsibilities; i.e., Target Corporation has bought four food distribution centers, thirteen distribution centers, three distribution centers for Target.com and even established three import warehouses (Target Corporation, 2010, Corporate). By doing so despite national Target store and Super Target store expansion, it has enable Target Corporation to poise itself for more intense competition. For economic reasons, customer demands for
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  • Summer '14
  • Target Corporation, Target Commercial Interiors

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