HP Case Solution ppt - Hewlett-Packard DeskJet Printer Supply Chain Coordinated Product and Supply Chain Design BACKGROUND HP was founded in 1939

HP Case Solution ppt - Hewlett-Packard DeskJet Printer...

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Hewlett-Packard: DeskJet Printer Supply Chain Coordinated Product and Supply Chain Design
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BACKGROUND HP was founded in 1939 William Hawlett and David Packard In 1990, 50 operations, Revenues of $13.2 billion and Net income of $739 million Six Products Groups The Peripheral Group was the 2nd largest Printers, Plotters, Magnetic Disks, Terminals
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PRINTER MARKET In 1990, 17 million units of workgroup and personal printers, $10 billion 40% impact/dot matrix 40% laser 20% inkjet By 1990, customers became aware of inkjet printers (cheap and high quality) HP and Canon pionereed ink-jet technology
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The DeskJet Printer Introduced in 1988 In 1990, sold 600,000 units, $400 million Mission statment: To become the recognized world leader in low cost premium quality printers for offices and homes Main division is located Vancouver Consolidating four divisions Colorado, Idaho, California, Oregon
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Manufacturing Printer In 1979, Manufacturing Cycle is 8 to 12 weeks 3.5 months of inventory In 1981, Just-in-Time strategy had been introduced Reduced inventory from 3.5 months to 0.9 months However, this strategy and production system were not used efficiently. Bob Foucoult: “We were all dressed up but no one to take us to the dance”
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Manufacturing Printer In 1988, this innovetive product line was used effectively, with new model “DeskJet printer” With this new model, nearly-letter-quality resolution is obtained and standard paper was used. HP has already had knowledge and implementation for the ink-jet technology and also streamlined manufacturing process All these capabilities gave the HP chance become the market leader in the ink-jet printer market.
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