Coca Cola - Justin Lau Professor Mukherjee MKT 376.A01 25...

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Justin Lau Professor Mukherjee MKT 376.A01 25 January 2017 Coca Cola Social Media Strategy Not only is Coca Cola the world’s largest beverage company, with more than 500 sparkling brands, associates in more than two hundred countries with consumers enjoying an average of over a billion servings a day. Coca Cola was introduced in 1886 with its official headquarters in Atlanta, Georgia. Since Coca Cola sponsored its first Olympic games in 1928, the company has grown throughout its history from the enormous social impact of the Olympic games. Moments and history are made at every Olympic Games, Coca Cola’s advertising, innovation and all the developments around the Olympic Games has created the long lasting relationship. To inspire moments of optimism and happiness is one of the key business goals driving Coco Cola’s social media strategy to build its brand. By incorporating different aggressive advertisement through traditional way and social media, the company has built a strong brand recognition throughout the world and developed a brand loyalty by building a strong relationship of trust and its spirit with customers. The core functions of social media are: to monitor, respond, amplify, and lead consumer behavior.
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Being able to monitor exactly what the consumers are discussing online about the company’s product is called brand monitoring, delivering insights not just information. It also
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  • Winter '16
  • Sayatani
  • Marketing, Coca Cola

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