MNGT_4570_Ch11_Questionnaire_Design (1)

MNGT_4570_Ch11_Questionnaire_Design (1) - MNGT 4570 Chapter...

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MNGT 4570 Chapter 11: Questionnaire Design © Maria Madlberger MNGT 4570 Marketing Research | Chapter 11 Questionnaire Design -1- -1- Questionnaire Design Chapter 11 MNGT 4570 Marketing Research | Chapter 11 Questionnaire Design -2- Basic Considerations for a Questionnaire 1. What should be asked? 2. How should questions be phrased? 3. In what sequence should the questionsbe arranged? 4. What questionnaire layout will best serve the research objectives? 5. How should the questionnaire bepretested? Does it need to be reviewed?
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1. ___ Less than once a week 2. ___ 1 to 3 times per week 3. ___ 4 to 6 times per week 4.
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  • Spring '14
  • Armstrong,
  • Soft drink, Leading question, Loaded question, Maria Madlberger

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