22_SocialPsych2 - Introduction to Psychology Class 22:...

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Introduction to Psychology Class 22: Social Psychology 2 Myers: 541-554 August 7, 2006
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Attitude A belief and feeling that predisposes one to respond in a particular way to objects, people, ideas, and events
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So an attitude = cognition + emotion Remember that predisposition + situation = behavior Also see how attitudes -> behavior -> attitudes
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Measurement Explicit or Overt measures - Self-reports - Bogus pipeline Implicit or Covert Measures - Non-verbal behavior - Physiology; e.g. Facial EMG, BP - Reaction times; e.g. IAT
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Attitude change Celebrity Viewer Diet Coke COGNITIVE CONSISTENCY:                 No attitude change Person B Person A Marriage + - -
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Celebrity Viewer Diet Coke COGNITIVE INCONSISTENCY:      Attitude change Person B Person A Marriage + - +
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Cognitive dissonance The effect of counter-attitudinal behavior on original attitude ( Leon Festinger ) - $1 is “insufficient justification” for a lie (dissonance) - Participants infer that they
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This note was uploaded on 08/12/2008 for the course PSY 301 taught by Professor Pennebaker during the Summer '07 term at University of Texas at Austin.

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22_SocialPsych2 - Introduction to Psychology Class 22:...

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