communication ch1 - Professional Communication in Digital,...

Professional Communication
in Digital, Social, Mobile
World
Chapter 1

Communication
•
Is the process of transferring information and meaning
between senders and receivers, using:
•
Written
• Oral
•
Visual
•
Electronic media

Communication is important to your
career
•
Effective communication enables you to share information
with other people.
• Great ideas aren’t good to anyone if you can’t express
them clearly.

Communication is important to your
company
It offers:
•
Closer ties with important communities in the marketplace.
•
Opportunities to influence conversations.
•
Increased productivity and faster problem solving.
•
Better financial results.
•
Earlier warning of potential problems.
•
Stronger decision making.
•
Clearer and more persuasive marketing message.
•
Greater employee engagement with work.

What makes business communication
effective
•
Effective message are practical, factual, concise, clear, and
persuasive.

Communicating as a professional
Be a professional:
•
Striving to excel.