Professional Communication in Digital, Social, Mobile WorldChapter 1
Communication•Is the process of transferring information and meaning between senders and receivers, using:•Written•Oral•Visual•Electronic media
Communication is important to your career•Effective communication enables you to share information with other people. •Great ideas aren’t good to anyone if you can’t express them clearly.
Communication is important to your companyIt offers:•Closer ties with important communities in the marketplace.•Opportunities to influence conversations.•Increased productivity and faster problem solving.•Better financial results.•Earlier warning of potential problems.•Stronger decision making.•Clearer and more persuasive marketing message.•Greater employee engagement with work.
What makes business communication effective•Effective message are practical, factual, concise, clear, and persuasive.
Communicating as a professionalBe a professional:•Striving to excel.