LyndaKessel MAR3310-12 Week 2 - How could a PR professional...

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How could a PR professional for a fast food chain use the FDA report to develop a PR strategy? ◦What would this strategy include and why? Be specific in your recommendations. Well they could develop a strategy that would address the issues that have been reported in their FDA report and the would then follow up with a positive action to assist in making the changes to their system. But the best way I would say would be for the professional to combat the reports that where issued by the FDA and that would be to be able to face the issues head on then to cover it up which would not be a good thing. Which after all fast food is always cooked fast and it is not all that healthy at all it is also fast to prepare and it does taste good that is why we the consumers keep going to them to purchase their foods. Which they are trying to make it a little bit more healthier options like not adding salt to fries, use low sodium meals and they are even added salads and offering milk, juices, and fruits to their menu. Like some fast food, they are offering frozen yogurt and apples to their kid’s meals.
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