Final project Assignment-3 week-4 (1) - College name...

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College name: American College of commerce and technology Student’s Name: Shreyas Kotak Business Plan: Online advertisement Business Plan Name: Broadway cafe Final Project Broadway cafe Course: CIS-500 Quarter: Fall 2016 Professor’s Name: Dr. Godson Chukwuma
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Contents Assignment-1 ......................................................................................................................................................................... 2 Social Media Strategy ....................................................................................................................................................... 2 E-Business Advertising Strategy ....................................................................................................................................... 2 E-Business Growth Strategy .............................................................................................................................................. 2 Entering New Markets ...................................................................................................................................................... 2 Assignment-2 ......................................................................................................................................................................... 3 Assignment-3 (Week-4) ......................................................................................................................................................... 4 Assignment – 4 (Week-5) ....................................................................................................................................................... 4
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Assignment-1 Making business decision 1- Create an ebusiness strategy Followings are Type of ebusiness strategy The Broadway cafe can use Social Media Strategy Social media is quickly becoming an important focus for e-business owners. An example of a good social media strategy would include setting up a Twitter account and a company blog. The blog is used to bring readers useful information related to the products or services the company offers. Twitter is used to notify followers of this new information. Social media is best used as a passive source for generating sales -- the primary focus should be on relationship building and providing useful information, not on hard selling. For example, a company that sells athletic shoes may be launching a new product in the near future. This company could use social media sites to share informative articles on the benefits of wearing the proper shoe for specific sports activities, or entertaining articles on which celebrities wear which shoes. The key is to make the content useful; the product will sell itself. E-Business Advertising Strategy There are many ways for an e-business to advertise. One example of an advertising strategy for an e-business would include the use of pay-per-click advertising. The company would need to come up with a list of keywords related to their product or service, test the popularity of these keywords and then use the best ones in its pay-per-click ad campaigns. This is an ideal way to reach a targeted audience that is already searching for what the company has to offer. For example, a small business owner has a new e-book on making money at home. He would select keywords such as "making money," "wealth," or "passive income," in his PPC ads. These ads would link to a landing page for the new e-book that contains sales copy meant to convince visitors to purchase the product. E-Business Growth Strategy Businesses that don't grow run the risk of remaining stagnant and the same is true in the virtual marketplace. An e-business growth strategy might include taking advantage of new marketing opportunities to target a larger audience for their product, or creating an affiliate marketing program for your product or service. This is a low cost way to build a powerful sales force: the affiliates only get paid if they make sales, and the company is not out any money for the promotion of the product or the service. For example, a company that sells a virtual product such as a self-help e-book could offer their affiliates 75 percent of sales. They would provide their affiliates with ads, banners, sales copy and other helpful materials to get started. The affiliates then place ads
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