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Marketing Action Plan 2016-17 Please use this template to identify your 3-5 FOCUS 2020 action items for this university action plan. If any lines are already completed, these are tasks that I am charging you to complete as part of this action plan in 2016-17. You may submit a total of 3-5 items, including any that have already been filled in. Name of Action Plan Task Due Date Responsible Are you requesting funding for this initiative? Yes/No* Process Measures & Performance Indicators Marketing Action Plan Provide leadership for the development and implementation of Phase I of the new marketing-focused UW-Stout branded website Spring/Summer 2017 University Marketing, EIS, and outside vendors No, funding has already been previously allocated for this project. The following phases will need completed prior to launching Phase I of site: -Discovery -Design -Testing 2020 Performance Indicators: enrollment, retention rates, starting salaries, sources of revenue (fundraising and partnerships) Marketing Action Plan