Strategic Management Process

Strategic Management Process - Running Head STRATEGIC...

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Running Head: STRATEGIC MANAGEMENT PROCESS 1 Strategic Management Process Name: Institution Affiliation Date of Submission
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STRATEGIC MANAGEMENT PROCESS 2 Strategic Management Process Introduction Strategic management gives an organization opportunity to define their business strategies and rules must be followed for it to achieve its goals and objectives. Strategic management process is like a philosophical approach that is applied to business firms that upper management or administrators must think strategically before implementing the process. First, the administration must make every worker understands the strategies before they are implemented so that the company can lead to a sustainable competitive advantage in the market. Strategic management process should be the continuous process so that the industry can appraise its current and future competitors the market by restructuring company goals and objectives. Strategic Management process involves various steps such as setting the goals which clarify the vision of the business. The next step involves analysis by gathering enough information that is relevant to completing the vision, strategy formulation which is followed by strategy implementation and lastly strategy evaluation or control. Apple & Eve Apple & Eve is a privately owned company in New York that has a capacity of making more than 100 different juices and organic juice products in America. The company was established in 1975 by Gordon Crane, and the company has been in top 100 among the best beverage businesses in U.S. Moreover, the industry is also among the list of 5,000 fastest growing companies and was published as one of the healthiest food packaging company in 2011 by prevention magazine. Furthermore, this company has been in regional and national magazines, newspapers, and journals such as weekly business magazine and New York Times paper. In this blog, I will describe the importance of doing the environmental analysis before and after establishing this company enterprise especially in big cities like New York. The paper will also consider SWOT analysis that the Apple & Eve industry uses to conduct its functions to increase its production
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