RWS 290 GROUP PROJECT - Instagram took the world by storm...

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Instagram took the world by storm and became the social media hub for hundreds of millions of people. As of 2015, there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes. For publishers looking to build an audience, the opportunity on Instagram is massive— publishers ranging from sports, fashion, entertainment and many more, have all had success in growing their followers from zero, to hundreds of thousands, and even millions. The reason why is because Instagram is a powerful storytelling medium, that with just one photo, brands can capture their audience’s attention, inspire dialogue, and build their companies’ narratives. The power of Instagram is undisputed by its competitors. For your Instagram strategy to take off, you need to do more than start posting photos. You need to come up with a visual style guide, figure out what types of images to share, and figure out how your efforts fit into your circulation strategy. Not to mention, you’re likely present on other social networks like LinkedIn, Facebook,

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