International Marketing Project Presentation

International Marketing Project Presentation - Hershey’s...

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Hershey’s in Germany Drew Slade Lu Grazioso Alexia Vicario Michaela Verron
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Introduction - We have decided to bring a different type of chocolate into Germany - Difficulties: cultural factors - Language (advertising) - Time difference - Essential resources needed in order to begin selling Hershey's chocolate in Germany include: - employees - land for a new store - We will need to research agricultural and cultural business aspects: - weather conditions, population and land availability, existing and potential competitors that may enter the market. - Business is different in every country
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Company and Product Hershey Cocoa Chocolate Bars Hershey, PA Kisses Chocolate Syrup 1 Their Chocolate Cacao Tree Pods Roast Nib Chocolate Liquor Chocolate Crumb Cocoa Butter 2 1. "HERSHEY'S STORY." Franchise . Hershey's, n.d. Web. 28 Nov. 2016. 2. "HERSHEY'S STORY." Franchise . Hershey's, n.d. Web. 28 Nov. 2016.
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Country Information Central Europe, bordering the Baltic Sea and the North Sea, between the Netherlands and Poland Population = 80.7 million (growth of .06%) 75% of total population is located Urbanly 66% between ages 15-64 US is Germany’s second largest export partner (8.53% of total exports) Time difference - 6 hours ahead of United States GDP= 3.8 trillion (USD) "Global Insights." GlobalEDGE: Your Source for Global Business Knowledge . N.p., n.d. Web. 29 Nov. 2016.
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Market-Entry Strategies - Exporting - 10% of world’s economic activity 1 - Common - Protection? - Franchising - Franchisee provides knowledge of market 2 - Company will have reasonable degree of control - Beneficial for Germany 1. Cateora, Philip R., Mary C. Gilly, and John L. Graham. International Marketing . New York: McGraw-Hill Irwin, 2013. Print.
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