Effects of Mass Media in English Proficiency - CHAPTER 1...

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CHAPTER 1 THE PROBLEM AND ITS SETTING Introduction Throughout the course of time, mass media has always been a powerful medium of changing lives. Its influence can be observed everywhere, even in oneself – one’s own personal preferences, the way one perceives things, and even the way one talks have been most likely been influenced by mass media in one way or another. It is the how the mass media delivers their messages which help them make these dramatic effects in their audiences. Mass media contributes to vocabulary building, influences language use and delivers conventional wisdom. The history of mass media is a story of many other stories. Print, the very first form of mass media, started with the development of paper by the Chinese in the 16th Century. Then the Chinese also raised the printing presses where books were mass produced for public reading! Eventually photography, motion pictures, and telecommunications were developed by the Americans. At present, one can now enjoy the luxuries of TV/Radio, digital media, mobile media and social media (Dominic, 2011) One can now even access several forms of media with just a press of a button! Isn’t that fascinating? The role 1
language is playing in media is quite big. If mass media is one big show, language is usually on the spotlight. In the communication process, in order to have understanding, a message encoded by a source must be successfully decoded by a receiver. The message is usually in the form of written or spoken language. Language, the system of spoken or written codes accepted by society, plays a key part in achieving understanding – without it, it would be almost impossible to encode and decode an idea or a thought which is meant to be sent and understood (Dominic, 2011). Since mass media is a tool for communication, this also makes it a tool for influencing its audiences. TV shows and magazines show the latest trends. Novels and horror movies can stir up one’s emotions – making one feel happy, sad, or even scared. Statement of the Problem This study will be conducted in order to determine the “Effects of Mass Media in English Proficiency at WU-P” Specifically , this study aims to answer the following questions: 1. How may the profile of the respondents be describe in terms of : 1.1 Age; 1.2 Gender; 2
1.3 civil status; 1.4 year level;and 1.5 religion? 2. What are the possible effects of mass media to the English proficiency of students as regards to their: 2.1 listening 2.2 comprehension skills

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