Netflix Marketing Plan - Running Head NETFLIX MARKETING...

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Running Head: NETFLIX MARKETING PLAN 1 Netflix Marketing Plan Student Name Course University Affiliation
NETFLIX MARKETING PLAN 2 Netflix Marketing Plan Table of Contents Executive Summary ......................................................................................................................... 3 Introduction ...................................................................................................................................... 5 Marketing Plan ................................................................................................................................. 6 Marketing Goals and Objectives .............................................................................................. 6 Marketing Goal 1. Online Streaming ................................................................................... 6 Marketing Strategy .......................................................................................................................... 8 Primary (and Secondary) Target Market ................................................................................ 8 Product Strategy ....................................................................................................................... 10 Pricing Strategy ........................................................................................................................ 11 Distribution/Supply Chain Strategy ........................................................................................... 12 Integrated Market Communication (Promotion) Strategy ......................................................... 12 Advertising using the Social Media Platforms ....................................................................... 13 Sponsoring Movies and related Events .................................................................................. 13 Using the QR Codes ............................................................................................................... 13 Market Implementation Strategy ................................................................................................... 13 Structural Issues ....................................................................................................................... 13 Tactical Marketing Activities .................................................................................................. 14 Evaluation and Control .................................................................................................................. 15
NETFLIX MARKETING PLAN 3 Internet advertisements ....................................................................................................... 16 Sponsorship of Events .......................................................................................................... 16 TV advertisement ................................................................................................................. 16 QR codes ................................................................................................................................ 16 Output Control ......................................................................................................................... 17 Overall performance standards .......................................................................................... 17 Product performance standards ......................................................................................... 17 Price performance standards .............................................................................................. 17 Distribution performance .................................................................................................... 17 IMC (promotion) performance standards ......................................................................... 17 Marketing Audits/Contingency Planning ...................................................................................... 17 References ...................................................................................................................................... 19 Executive Summary The 2014 Promotion arrangement on behalf of Netflix is intended to build deals and marque mindfulness. Netflix offers DVD rental via mail and moment streaming of motion pictures, and TV appears at affordance costs reliable with their vision statement, "Our allure and achievement are based on giving the most extensive determination of DVDs; a simple approach to picking motion pictures; and quick, a free conveyance."
NETFLIX MARKETING PLAN 4 The adjustments in the rental of DVD portion for the firm makes it more energetic to take grand showcasing plot to fortify the name of the brand as well as the benefit of the gushing segment for the enterprise, thus promoting arrangement concentrates on the Connected spilling commercial for a similar motive. The Company has clients are for Connected gushing, rentals of DVD as well as some who partake both arrangements. Ecological variables that remain to influence the firm like social, monetary, political, legitimate components, and innovative. Every one of these elements and numerous all the more either decidedly or antagonistically affect Netflix. The Firm has two product offerings apiece confronting another gathering of contenders. DVD rental via mail contenders is Blockbuster and Red-box with a piece of the pie of 45.5% and 16.9% individually while the company at hand has 24.3%. Netflix still claims its top position because of substantial Brand, great determination of substance, reasonableness, adaptability with web speeds and different gadgets than can be utilized to stream from the same. Netflix had more than 39 million supporters toward the end of, 2013 as well as per their gauges; the endorser quantity might be 43.9 million before the years over which is an enormous development contrast with the greater part of its rivals.

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