Case # 1, L’Oreal Case 1. Explain the role played by multicultural employees in helping L’Oreal’s product innovation strategies. 2. Why is L’Oreal expansion strategy focused on emerging rather than mature markets? What are the main pros and cons of this strategy? 3. Provide 3 examples that illustrate national culture differences in employee behaviors. Use the appropriate lingo in preparing your answer. ans 1: multi-cultural strategy ans 2: mid-class pros and cons ans 3: high context vs. low context high power distance vs. low power distance Case # 2, Juan Valdez Case, Case Questions 1. Coffee is typically regarded as a commodity and thus exports of Colombian coffee are primarily driven by price. Do you agree with this statement? 2. Describe three attributes of Colombian coffee that were adapted to meet overseas demand. 3. What are the main pros and cons of selling “100% Colombian” coffee through retail channels like Walmart? 4. Select one country (without Café Valdez presence) where Café Valdez should open a new coffee shop. Thoroughly justify country selection. 5. Update case information (new countries, new products, and new challenges).
ans 1: no, why .... ans 2: three attributes ans 3: 100% colombian coffee throught retail channels (Walmart) ans 4: APJ, EMEA, America ans 5: new countries, new products, and new challenges google Case #3, Nissan Micra and Tata Nano 1. Using a 4Ps framework identify adaptations for entering the India Market 2. How effective was each advertising campaign? What metrics would you recommend to determine the advertising campaign effectiveness, and why? 3. Which cultural factors may have influenced advertising Tata and Micra campaigns? 4. Update case information a. How are Micra and Nano doing in terms of sales and market share? b. Have their advertising strategies changed?
ans 1: 4P - right product, right price, right place the most effecrive promotion. Product An economic car t hat count s wit h all basic condit ions t o
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- Spring '17
- Marketing, Ion, Ion Television, Juan Valdez