McDonald's Case - Kevin Sanchez BPL 5100 The main issues that McDonalds faced after disappointing financial performance during one quarter involve a

McDonald's Case - Kevin Sanchez BPL 5100 The main issues...

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Kevin Sanchez BPL 5100 March 15, 2017 The main issues that McDonald’s faced after disappointing financial performance during one quarter involve a variety of problems, some of which have existed for years. CEO Thompson claimed the lack of stellar financial performance was due to events outside his control such as the food safety concerns with a Chinese meat supplier that negatively affected McDonald’s Asia and Middle East segments, as well as a shortage of fries due to a slowdown at a Los Angeles port and retaliation by Russia for the sanctions placed on the country after its invasion of Ukraine. The biggest issues the company faced, however, was the changing tastes of consumers, the rapid expansion of its menu without training and its negative image of being unhealthy. CEO Thompson claimed certain events were beyond his scope of control and thus resulted in poor financial performance. While there are times when events occur that may not
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