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Unformatted text preview: <div role="alert" class="ic-flash-static ic-flash-error"> <div class="ic-flash__icon" aria-hidden="true"> <i class="icon-warning"></i> </div> <h1>You need to have JavaScript enabled in order to access this site.</h1> </div> Skip To Content • Account Dashboard Courses Groups Calendar 0 Inbox • Help • • • • • • 0 Library • 0 Student Resources • Close Object 1 • • • • My Dashboard BUAD100-7777 Quizzes Test #3 Chp 9 - 12 SPRING 2017 • • • • • • • • • • • • • • • • • Home Announcements Syllabus Modules Discussions Grades People Pages Files Conferences Collaborations Student Support Chat McGraw Hill Campus NetTutor Tutoring Services Transfer Services Loading... Test #3 Chp 9 - 12 Started: May 5 at 3:36pm Quiz Instructions The following questions are your Test on chapters 9 - 12. As a test you will have only one chance to earn your best grade. Take your time, read each question and all possible responses carefully before selecting the best answer. There are 50 questions, each worth 2 points for a total possible of 100 points. The test is open book, but not open friends; please do your own work. 2017-05-05T15:36:04-04:00 2017-05-05T15:36:06-04:00 2017-05-08T23:59:00-04:00 2017-05- 08T23:59:00-04:00 289374 Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 1 2 pts Edit this Question Delete this Question 0 multiple_choice_question According to a research on members. fewer than five According to a research on team effectiveness, team effectiveness, totoachieve achieve best results the ideal team size is usually _____ members. best results the ideal team size is usually _____ between five and ten more than twenty between ten and twenty Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 2 2 pts Edit this Question Delete this Question 0 multiple_choice_question A Dell laptop with an i7 product-mix A Dell laptop with an i7 processor is an example _____. processor is an of example of _____. marketing mix cobranding affinity program Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 3 2 pts Edit this Question Delete this Question 0 multiple_choice_question Afzal's firm manufactures pet Afzal's firm manufactures petsupplies. supplies. HeHe hashas divided divided his target What type of market segmentation has Afzal used? market based on pet owners' income. What Geographical type of market segmentation has Afzal used? Psychographic his target market based on pet owners' income. Demographic Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 4 2 pts Edit this Question Delete this Question 0 multiple_choice_question Allan and Erica assembled a group of 12 people and had Allan and Erica assembled a group of 12 people andthe had the group group evaluate campaigns. Allan and Erica collected data from a(n) ________. several promotional campaigns. Allan and observational source Erica collected data from a(n) ________. evaluate several promotional secondary source survey focus group Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 5 2 pts Edit this Question Delete this Question 0 multiple_choice_question All of the following geographic All of the following are methods of segmenting the the business are methods of segmenting business market EXCEPT ________. market EXCEPT ________. psychographics end-use Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 6 2 pts Edit this Question Delete this Question 0 multiple_choice_question Amazon.com keeps track of goods its customers have have ordered. When a returning customer logs onto Amazon.com keeps track of goods its customers ordered. When a Amazon.com, the site creates returning a list of recommendations based on the customer's purchasing history. customer logs by onto Amazon.com, Amazon is segmenting the market _____. the site creates a demographics list of recommendations based on the customer's purchasing history. Amazon is segmenting the market by _____. end-use product Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 7 2 pts Edit this Question Delete this Question 0 multiple_choice_question An organization's _____ is product market An organization's _____ is the group of customers thepotential group of potential customers toward whom it directs its marketing efforts. toward whom it directs its marketing efforts. marketing demographic target market Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 8 2 pts Edit this Question Delete this Question 0 multiple_choice_question Carsten is the team leader of his sales department. He Carsten is the team leader of his sales department. He acknowledges the concerted effort of his team acknowledges the members and rewards them with bonuses and certificates on achieving the sales target for the quarter. concerted effort of his and development. Carsten's team is most likely at theteam _____members stage of team rewards them with norming bonuses and certificates on achieving the sales forming target for the quarter. Carsten's team is most likely storming at the _____ stage of team development. Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 9 2 pts Edit this Question Delete this Question 0 multiple_choice_question Census data are _____ and internal; primary external; primary Census data are _____ and _____ data for marketing _____ data for marketing researchers. researchers. internal; secondary external; secondary Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 10 2 pts Edit this Question Delete this Question 0 multiple_choice_question Daft Corp. sells a range of products like Panther Daft Corp. sells a range of products like Panther cellphones, cellphones, Ober These products represent the _____ of laptops,Daft andCorp. Zappa music players. These product life cycle products represent the _____ of Daft Corp. product mix Ober laptops, and Zappa music players. product line product cluster Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 11 2 pts Edit this Question Delete this Question 0 multiple_choice_question Developing and maintaining long-term, Developing and maintaining long-term, cost-effective exchange relationships with individual cost-effective suppliers, employees, and other partners exchange for mutual benefit characterizes ________. relationships with relationship individual customers, marketing suppliers, employees, and other partners for mutual benefit interpersonal consumer characterizes ________. relationships customers, relationship management customer satisfaction Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 12 2 pts Edit this Question Delete this Question 0 multiple_choice_question During the performing stage, focus on solving problems During the performing stage, team members _____. team members _____. Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 13 2 pts Edit this Question Delete this Question 0 multiple_choice_question Edita is part of a team that conducts meetings and and conferences with the aid of information technology. Edita is part of a team that conducts meetings conferences with the This is so because the other team are dispersed across the country. Edita is most likely to belong aid members of information technology. This is to a _____ team. so because the other virtual team members are dispersed across the country. Edita is cross-functional most likely to belong to a _____ team. problem-solving self-managed Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 14 2 pts Edit this Question Delete this Question 0 multiple_choice_question Elijah is a warehouse production manager andmanager has been Elijah is a warehouse production andassigned has been assigned a complex project that might result in a complex project lengthy delays. In order to coordinate all aspects of the that might result in production process, Elijah has created a(n) _____ lengthy delays. In chart. order to coordinate PERT all aspects of the production process, Elijah has created Gantt a(n) _____ chart. ISO FMS Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 15 2 pts Edit this Question Delete this Question 0 multiple_choice_question Engineers at Ford Motor Company use computers to build Engineers at Ford Motor Company use computers to build new car models new car models in the they are ever built in automobile plants. These engineers virtual world before are using _____. they are ever built computer-integrated in automobile plants. manufacturing These engineers are using _____. in the virtual world before flexible manufacturing systems computer-aided design Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 16 2 pts Edit this Question Delete this Question 0 multiple_choice_question E-readers were introduced with great success. Additional E-readers were introduced with great success. Additional companies have entered the market and sales companies have have continued steadily. E-readers are an example of a product in the _____ stage of the product life entered the market and sales have cycle. continued steadily. introduction E-readers are an example of a product in the _____ stage of decline the product life cycle. growth Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 17 2 pts Edit this Question Delete this Question 0 multiple_choice_question Fina is listening to her superior talk about the process ofof performance appraisal at the firm. Fina is always Fina is listening to her superior talk about the process performance appraisal attempting to point out any mistake or firm. errors made at the Fina by isher superior during the talk, even before her always attempting superior is able to complete her points. What type ofto listening is Fina demonstrating in this case? point out any mistake Polite or errors made by her superior during the talk, even before her Cynical superior is able to complete her points. What type of Active listening is Fina demonstrating in this case? Offensive Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 18 2 pts Edit this Question Delete this Question 0 multiple_choice_question Gordon purchased a new PC wholesaler Gordon purchased a new PC from Dell Computer's web site. from Dell Computer's web He purchased his product via a(n) _____. site. He purchased his product via a(n) _____. direct distribution channel retailer indirect distribution channel Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 19 2 pts Edit this Question Delete this Question 0 multiple_choice_question Harriet uses a computer-based planning Harriet uses a computer-basedproduction production planning system by which a firm can ensure that it has system by which a parts and materials available at the right time and place firm can ensure that and in the correct amounts. Harriet uses: it has needed parts just-in-time inventory and materials system. available at the right time and place and in the correct vendor-managed amounts. Harriet uses: inventory. needed materials requirement planning. Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 20 2 pts Edit this Question Delete this Question 0 multiple_choice_question Hikari is the leader of a problem-solving team. She team. is She is encouraging every member of the team to openly Hikari is the leader of a problem-solving encouraging every express differences and work member through conflicts. Hikari's of the team to team is most likely to be in the _____ stage. openly express storming differences and work through conflicts. Hikari's team is most forming norming performing Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 21 2 pts Edit this Question Delete this Question 0 multiple_choice_question Hospital rooms are typically process Hospital rooms are typically set up with a _____ set up withlayout. a _____ layout. product customer-oriented fixed-position Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 22 2 pts Edit this Question Delete this Question 0 multiple_choice_question In the context of communication, feedback _____. communication, feedback _____. In the context of helps lower the noise level is usually ambiguous is only verbal in nature Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 23 2 pts Edit this Question Delete this Question 0 multiple_choice_question In the United States, most Public zone In the United States, most business conversations occur business conversations occur within within which zone? which zone? Intimate zone Personal zone Social zone Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 24 2 pts Edit this Question Delete this Question 0 multiple_choice_question Isaac's job involves setting up Isaac's job involves setting upwell-designed well-designed procedures for coordinating procedures for machinery for the production coordinating of mesh filters. Isaac is involved in _____. people, materials, and inventory control machinery for the production of mesh filters. Isaac is facility involved in _____. people, materials, and design Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 25 2 pts Edit this Question Delete this Question 0 multiple_choice_question Manelin works for a home electronics store and isand a is member Manelin works for a home electronics store a member of a team created to increase communication of a team created to among various departments. Manelin has networked with new people and now has strong contacts for increase communication each department when he needs them. Manelin among is most likely to be a member of a _____ team. various departments. work Manelin has networked with new people and now has strong cross-functional contacts for each department when he needs them. Manelin problem-solving is most likely to be a member of a _____ team. virtual Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 26 2 pts Edit this Question Delete this Question 0 multiple_choice_question Marcos uses lots of gestures and facial expressions when when Marcos uses lots of gestures and facial expressions communicating. These __________ communication. are examples of __________ nonverbal communication. communicating. These are examples of formal informal oral Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 27 2 pts Edit this Question Delete this Question 0 multiple_choice_question Maria is campaigning for the city council's Maria is campaigning for the city council'sinitiative initiative related to general related to general public about their concerns. Maria is engaged _____ marketing. public safety.in She talks to the public cause about their concerns. Maria is engaged in _____ marketing. idea public safety. She talks to the person place Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 28 2 pts Edit this Question Delete this Question 0 multiple_choice_question Marketing intermediaries include include _____._____. Marketing intermediaries retailers and customers producers and service providers wholesalers and retailers manufacturers and agents Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 29 2 pts Edit this Question Delete this Question 0 multiple_choice_question Miguel scans his preferred card at a grocery store,store, the the list of items is computed, and Miguel scans his “preferred card” at a grocery list of items is coupons that are personalizedcomputed, to customer and preferences. This is an example of _____. the store can offer affinity coupons that are program personalized to customer preferences. This is an example of consumer behavior _____. the store can offer Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 30 2 pts Edit this Question Delete this Question 0 multiple_choice_question Mona designs the packages and chooses the brandthe names Mona designs the packages and chooses brandfor names goods produced by her involved in which element of firm. the marketing mix? Mona is involved in which Promotion strategy element of the marketing mix? for goods produced by her firm. Mona is Pricing strategy Product strategy Distribution strategy Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 31 2 pts Edit this Question Delete this Question 0 multiple_choice_question Personal determinants in perceptions cultural experiences needs and motives Personal determinants in the buying decision include all the buying decision include all of of the following EXCEPT ________. the following EXCEPT ________. learning and selfconcept Move To... This element is a more accessible alternative to drag & drop reordering. Press Enter or Space to move this question. Flag this Question Question 32 2 pts Edit this Question Delete this Question 0 multiple_choice_question Procter &amp; Gamble markets laundry soap with soap the brand Procter & Gamble markets laundry with thenames brand names of Tide, Cheer, and of Tide, Cheer, and targets a specific market segment. Procter & Gamble is using _____ branding. Dash. Each brand targets a specific private market segment. Procter &amp; Gamble is using _____ generic branding. Dash. Each brand individual Move To... 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