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Unformatted text preview: Soc 133 Lecture 5 23/01/2008 18:02:00 ← ← Culturally Tolerated CB • Fads and Fashion o Types of fads o Characteristics of fass o Social status and fads Simmel of fashion Thorstein veblen on conspicuous consumption o Social strain and fads o Resource mobilization and fads o Fads as emerging ← ← spontaneous fads start and spread with no effort ← individual fads activities that are done alone ← no fad is completely new traditional culture is always involved ← rational and emotional elements at the same time ← fads disappear as quickly as they spread rise and fall ← ← People spend so much money on clothes and stuff to be seen my others • You wouldn’t participate unless you were seen by others • We want to impress others • Demonstrate our superiorority over others • Lose status value when everybody is doing it • Rich have to buy new status symbols to differentiate themselves • Starts from the wealthy •...
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- Spring '08
- Sociology, conspicuous consumption, Thorstein Veblen, individual fads activities, fads Simmel, spontaneous fads