Unformatted text preview: take the time to really research about the vehicle (considering this SUV is well into the $50,000 area) and the company who makes it. Also, anyone who has gone to recent car shows or likes learning about car concepts and newly released cars because this podcast really goes into the mission of the company and their expectations of themselves for this new SUV. The advantages would be that they are relatively cheap and easy to do. All you really need are the people doing the interview and a recording area. The disadvantages are that not many people listen. Most likely the most amount of listeners are ones that were researching Land Rover and stumbled upon this article. To subscribe to the series for this podcast, you must have iTunes, and many people don’t have that yet. I think it is a good idea to have podcasts, but to have a bigger plan for more advertising!...
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- Fall '07
- Marketing, Thought, Four-wheel drive