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CULTURE AND COMMUNICATION intro - 6 Distinctive 7...

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INTRODUCTION: COMMUNICATION AS CULTURE My Bias: Culture is not a context for communication. Communication is culture. Culture – “an historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic form by means of which (humans) communicate, perpetuate, and develop their knowledge about and attitudes toward life” (Geertz 1973). SEVEN CHARACTERISTICS OF CULTURE 1. Learned not Innate 2. Created 3. Rule Governed 4. Comprised of Symbol Systems 5. Changing
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Unformatted text preview: 6. Distinctive 7. Constraining/Ethnocentric WE ARE ALWAYS PRODUCTS OF OUR CULTURE TWO WAYS TO STUDY CULTURE 1. Emic Approach (interpretative, from within) 2. Etic Approach (post-positivist, as observer) REASONS FOR RISE IN INTERCULTURAL EXCHANGE 1. New Technologies Travel Cx 2. Globalization of Economy 3. Changes in Immigration Patterns THREE CULTURAL DICHOTOMIES 1. Elaborated vs. Restricted Codes 2. Individualistic vs. Collectivist 3. Low Context vs. High Context...
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