Marketing-Plan- - Section I Executive Summary Pursue...

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Section I: Executive Summary ‘Pursue Excellence Tuition Centre’ is a Melbourne based business we plan to assist students from Prep to Year 12 with tutoring services for both Mathematics and English Subjects. ‘Pursue Excellence’ will primarily work with students in the metropolitan Melbourne area. The tutoring centre will be run as a sole trader by Steven Heng partnered four initial tutors. Our Mission is to empower and enable students with the resources and necessary tools to succeed in their studies. Our Values & Beliefs include Respect; each and every person is respected and valued, Integrity; we are our word, Empowerment; inspired to be the best we can be and finally Enrichment; we are dedicated to each student’s academic excellence and we will be proud of our students achievements. Our service will offer just two academic subjects, both Mathematics and English as we believe they are influential subjects and will be necessary for future studies and goals our students may have throughout life. This allows us to have an advantage over other tutoring centres as we have a strong focus and high level of knowledge of just two main subjects. We recognise a niche in the tutoring market of the Eastern suburbs of Melbourne, Australia. As there is only two other current tutoring services but a huge demand has been identified due to the growing population and number of Private Schools in the area. Our management team will consist of Board Members and Tutors. Tutors will all be extensively interviewed and reviewed, although many will be university students tutors it allows the relationship between our students and tutors to have a different level of association compared to what they are used to with teachers at school. All tutors will bring a wealth of academic excellence as well as a proven record of their previous tutoring achievements. A unique problem solving approach will be taught to the students to be approached to all the topics that the encounter in school. Our tutoring system seeks to provide students with a way in which they can better solve their own queries. ‘Pursue Excellence’ system differs from most tutors who are generally primarily concerned with just answering the students immediate questions and not concerned with providing students with basic problem solving skills for future applications. Like any new business we will struggle to generate a profit within our first few months of operations due to lack of consumer value and knowledge. Although according to our forecast a profit should begin to be made after the first term of tutoring.
Section II: Business Description Pursue Excellence’ Tuition Centre is located in a local community hall in the Eastern suburbs of Melbourne, Australia. Pursue Excellence Tutoring Success greatest concentration will be of our clients who are struggling and looking to turn around their grades. We will incorporate learning assessment tools during the first tutoring session. The tutoring style / format will be crafted and personalized depending on the

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