Topic 3 Radio (lec. 5 & 6) - Radio Radio as a medium of...

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RadioRadio as a medium of Mass CommunicationRadio and propagandaRadio formatsRadio Audiences
IntroductionA brief history of RadioThe first broadcast of music and speech was made by an American R.Fessenden in 1906Later in 1916 the American Radio and Research Corporation wasbroadcasting concerts two or three times a weekOn 14thFebruary, 1922, the first regular broadcasting service inBritain was started from Writtle; it was organized by the experimentalsection of the Design Department of the Marconi CompanyBy the year 1924, there were 530 radio stations in the United States
Radio as a medium of Mass CommunicationMedium is a conduit of message from source to destinationRadio becomes an important medium in developing countries forexample in agriculture, it is the best conveyer of information directlyto farmers for instanceRadio is useful in developmental activity as it provides supportinginformation and communicates the government policies and projectsto the general masses
Contd.Radio enjoys many technical advantages, for example,It can be programmed in local languagesIt does not need literacy to understandIt is portableIt has also been considered as an effective teaching medium for awide variety of subject matters for instance , in the field of health(radio talk, radio interview, panel discussion, radio drama, radiofeature which covers a single theme and the educational message ispassed on in the form oftalks, interviews and narration)
Radio and PropagandaThe radio can be used as an important instrument of public opinionbuilding and propaganda provided the message is designed skillfullywith precision and expertiseIn fact , radio has been regarded as the most effectiveweapon ofpsychological warfareThe Nazis became the pioneers in the use of radio as an instrumentof conquest
Contd.The propaganda used by the German Nazi Party in the years leadingup to and during Adolf Hitler's leadership of Germany (19331945)was a crucial instrument for acquiring and maintaining power, and forthe implementation of Nazi policies.The pervasive use of propaganda by the Nazis is largely responsiblefor the word "propaganda" itself acquiring its present negativeconnotations.
What is Propaganda?
Contd.

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Term
Spring
Professor
N/A
Tags
Propaganda, Nazism, Lasswell, radio industry

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