Unformatted text preview: what they have already done themselves. So that license is increasing the cost instead of resolving problems. The same as the principles we learned in Drafting Techniques Contract: even the law is in favor of patentee, it is not a good idea to push a license to hard. First it may result you client unconciousability or patent misuse troubles. Second, maybe your client will lose the business opportunity because the anger of the opposite party. Product development is not just about patent but also about market. Mr. Erik Oliver described “run patents as a product line” as Engineering -Patentable idea- Patent group -Licensable patent –Sales. In this process, the crucial beginning part may turn out wrong in the end. A great and brilliant design does not necessarily work well in market. In that sense, economic incentive does not work for all innovations....
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- Spring '08
- Erik Oliver Director of Patent Development Rambus Inc, Patent Development Rambus, Lecture IP Business, valid patent rights