chapter_02_Notes

chapter_02_Notes - CHAPTER 2 Strategic and Competitive...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 2 – Strategic and Competitive Opportunities – Using IT for Competitive Advantage Page 1 of 10 Theory Chapter 2 notes - 3 Canadian Edition : Strategic and Competitive Opportunities – Using IT for Competitive Advantage. rd What I consider key to this chapter: Most important o Concept of the Supply Chain Management (SCM) and the Supply Chain Management Systems o Concept of the Customer Relationship Management (CRM) and the Customer Relationship Management Systems Important but will be covered in more detail in subsequent chapters o Business Intelligence (BI) o Integrated Collaboration Environments (ICE) IT used in the above can be a powerful tool in building and retaining a competitive advantage for an organization. Concepts, terminology and discussions on: o Just In time (JIT) o Logistics and Collaborative Planning, Forecasting and Replenishment (CPFR) o Competitive Intelligence o Data warehousing o Data marts o Data mining tools o Digital dashboards o Knowledge Management Systems o Social Network Systems o Workflow systems o Document Management Systems o Peer to peer collaboration software Good opening case: Zara (A woman’s fashion retailer based in Spain with stores all over the world. Key points: a. Zara uses IT to accelerate a key business process; Getting the right clothing to their stores quickly b. Zara’s IT system permits them to manufacture their clothing in Spain avoiding the risk and time delays inherent in outsourcing manufacturing factories to low-cost countries c. Zara’s IT system keeps merchandise in their stores “fresh’ and avoids costly markdowns d. The creative use of IT for competitive advantage is available to all companies word wide. Competitive advantage through IT. a. Many organizations have used IT to give themselves a competitive advantage. b. It’s not the technology alone, however, it’s the way that people use the technology. c. Using IT for competitive advantage requires two things: knowledge of the business problem you are trying to solve, and knowledge of which technologies are available to creatively apply to come up with a solution. d. The study of management information systems (MIS) is important because it emphasizes both business processes and technical solutions. e. Good case to understand: Dell Figure 2.1 illustrates, in a way that students can identify with, based on Dell Computer’s
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CHAPTER 2 – Strategic and Competitive Opportunities – Using IT for Competitive Advantage Page 2 of 10 successful direct sell model. Point out how the “Sell-Source-Ship” model results in lower inventory. Point out how a company like Dell Computer lets customers order exactly the computer they want – mass customization Supply Chain Management Tracks inventory and information among business processes and across companies a. Supply Chain Management System – IT systems that supports supply chain management activities by automating the tracking of inventory and information among business processes
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/27/2008 for the course MGCR 331 taught by Professor Animesh during the Summer '08 term at McGill.

Page1 / 10

chapter_02_Notes - CHAPTER 2 Strategic and Competitive...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online