ENGRI 127 hw - Yi Liu ENGRI 127 Homework # 1 Section 4 1....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Yi Liu ENGRI 127 Homework # 1 Section 4 1. a) The items that I find to be negative about the company are the viability of the product and competition. There already exists many kinds flower stores with real flowers and other floral products in the market which are in the similar forms of the company’s products. Even though there is no scented silk flowers currently in the market, the customers may Competition and product viability: Although there is no scented silk flowers currently in the market, there are many established brands and forms of air refreshners and flower stores with real flowers plus other floral products. I’d ask the founders why and how likely will the consumers replace real flowers and the air refreshners that they’ve been using with Fresh Cuts? In what way do Fresh Cuts add value to their customers? What is Fresh Cut Floral’s competitive advantage? What and how attractive is their target market? How is this an opportunity with real potential? b) The founders worked with an industrial design firm and arranged to create product prototypes. This allows them to get familiar with the manufacture of their products while permits usability testing to take place. The founders also submitted a patent application, though it is not specified whether they have
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

ENGRI 127 hw - Yi Liu ENGRI 127 Homework # 1 Section 4 1....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online