Case 39 - Student Name Bruce Thompson Case Study Number...

Student Name: Bruce Thompson
Case Study Number from Textbook: 39
Student overview of case study: This case describes the use of social media in staffing
and selection processes. Karen Johnston, a director for a health-planning agency, serves
as chairperson on a Community Advisory Board for a Healthcare MBA program.
Johnston was asked to select a student for an upcoming internship. After receiving
resumes, Johnston wanted to alter her strategy by observing each candidate’s social
media accounts to assist with her decision-making. Johnston found two of the three
candidates’ social profile suitable for the internship and eliminated the third candidate
based on the behavior exhibited on the account. Johnston believed the third applicant
should have never been allowed in the master program due to her unprofessional
behavior. The major issues include: recruiting and selection strategies, specifically, the
use of social media to make hiring decisions.