Engri 127 hw#3 - Yi Liu ENGRI 127 Homework 1 Section 4 1 a The items that I find to be negative about the company are the viability of the product

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Yi Liu ENGRI 127 Homework # 1 Section 4 1. a) The items that I find to be negative about the company are the viability of the product and competition. There already exists many kinds flower stores with real flowers and other floral products in the market which are in the similar forms of the company’s products. Even though there are no scented silk flowers currently in the market, the customers may not need this new product because they already have other products that can do the same job. Therefore I may ask the founders that is there really an opportunity in the market? When is the best time to get into the market? How can they deal with the issue that the consumers may not want to replace real flowers and other floral products with their new product? What is the advantage or values of the Fresh Cuts to the customers? b) The items I find to be positive about the company is that the founders created product prototypes which give them a chance to know the good and bad parts of their products. The founders will learn more about their products and can help them to develop further ideas to improve the products. This also allows them to get familiar with the manufacture and make interaction with the customers be the usability testing. The founders tried to secure their business secrets by submitting a patent application. The business’ intellectual property is really important, especially
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This note was uploaded on 08/27/2008 for the course ENGRI 1270 taught by Professor Callister during the Spring '08 term at Cornell University (Engineering School).

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Engri 127 hw#3 - Yi Liu ENGRI 127 Homework 1 Section 4 1 a The items that I find to be negative about the company are the viability of the product

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