hw 11 old - Yi Liu ENGRI 127 Homework # 10 Section 4 1 The...

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Yi Liu ENGRI 127 Homework # 10 Section 4 1Y The cobranding relationship refers to a relationship between two or more firms where the firms’ brands promote each other. The benefits of cobranding relationship include: the companies’ brands will be strengthened; the positive image of each company will increase the companies’ sales and demand for their products. A successful example of co- branding is the Senseo coffeemaker, which associates the Philips made appliances with specific coffee brand of Douwe Egberts . Other examples include the alliance of the BeerTender in-home draft system, sold by Krups with the specific brand of [Heineken]] (beer), and the marketing of Gillette M3 Power shaving equipment (which require batteries) with Duracell batteries (both brands owned by ). 2Y Position: a canine sharing application that's truly gone to the dogs backed with “fluffy love” and “serious technology”. Target market: loving dog owners who want to share their enthusiasm about pets on the internet and passionate, sympathetic dog lovers who are looking for dog adoptions. Branding: promotes the caring and warm family image and technological impression. Service: allows dog lovers to share their common passion online through pictures and provides a lot of information on dogs and helps set up dog adoptions. Price: for free. Place: online. Promotion: advertise through online marketing and sponsorships. 3. The Court’s Ruling: I think that the court approved the patent. Discussion Questions: a) I’m more inclided to side with Smucker’s point of view. The “Uncrustables” is unique in its process of making; It’s unfair if others invest a lot less time, effort,
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hw 11 old - Yi Liu ENGRI 127 Homework # 10 Section 4 1 The...

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