Running Head: Week 3 Assignment2Papa Johns and the Promotional Mix1.Advertising: Non-personal in nature and is designed to target a specific audiencethrough various mediums. These mediums include:mass media, television, radio,billboards, Internet, movies, magazines, etc. (Shaps, 2015).Papa Johns is a successful international pizza chain that prides itself on healthy, qualitypizza. Considering the success of Papa John’s, it is hard to believe that they spend only afraction on advertising compared to their peers (Nathan, 2015) Papa John’s utilizing variousadvertising channels, such as print and digital media. “All Papa John’s domestic, bothcompany-owned and franchised, restaurants contribute a percentage of their total sales to anadvertising cooperative located in their area for advertising programs. PJMF (Papa John’sMarketing Fund), which receives a percentage of total sales from each of the restaurants,supports these programs by providing advertising materials” (Nathan, 2015).
