Leo Burnett Case - 1 Assume the role of Leo Burnett...

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1. Assume the role of Leo Burnett employee, what is your everyday work environment like (assume this would normally involve face to face teams)? Specifically, consider how you would fill your day, what the office environment would be, what would determine your work priorities and the nature of your relationship with your colleagues and your clients? One work day would consist of chaotically running around different departments while trying to balance team meetings for hours. Team meetings that are face to face would strengthen the team’s trust and understanding of the project and each other. One employee could be assigned to multiple brands, so they would oversee many different assignments at once. Deadlines would approach them correspondingly which causes pressure and performance variations. Each employee would “work about 60 hours per week” because “client needs and project deadlines dictated work priorities.” Employees would prioritize their work based on importance. A client is most important because of “brand belief.” They must satisfy the client, so clients would have a “believing attitude and loyal purchasing behavior” for the company; “employees spent many hours each day up and about, discussing projects with colleagues and responding to client requests.” Deadline of projects were next in line, employees must finish the

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