18 - is an effective medium for quickly building awareness and interest in a product and is also an excellent reminder for current products Television

18 - is an effective medium for quickly building awareness...

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_____ is an effective medium for quickly building awareness and interest in a product and is also an excellent reminder for current products.Television advertisingMagazineRadioOutdoor advertisingOutdoor/transit advertising (often referred to as out-of-home) is an effective medium for quickly building awareness and interest in a product. It is also an excellent reminder for current products.A company sends its customers e-mails informing them about newly launched products, as well as offers available for members. Many customers reply to the e-mail, seeking further information about the products and membership. This is an example of _____.mass advertisingdirect responsepublic relationssales promotionDirect response is a marketing communications tool designed to communicate with consumers one-on-one and to elicit a direct action either online or offline. The given scenario exemplifies direct response.
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  • Fall '15
  • Brad Davis
  • Marketing, Television advertising, communication efforts, direct response, new marketing communication

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