16 - is a marketing communications tool designed to communicate with consumers one-on-one and to elicit a direct action either online or offline Public

16 - is a marketing communications tool designed to...

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_____ is a marketing communications tool designed to communicate with consumers one-on-one and to elicit a direct action either online or offline. Public relations Sales promotion Direct response Mass advertising Direct response is a marketing communications tool designed to communicate with consumers one- on-one and to elicit a direct action either online or offline. _____ is when interested consumers find the product and its messaging by using online techniques that marketers facilitate. Mobile marketing Out-of-home marketing Inbound marketing Outbound marketing Inbound marketing is when interested consumers find the product and its messaging by using online techniques that marketers facilitate. _____ is a tool that seeks to influence the opinions and attitudes of target groups through the use of unpaid media exposure. Inbound marketing Personal advertising Crisis management Public relations Public relations is a communications tool that seeks to influence the opinions and attitudes of target groups through the use of unpaid media exposure.
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