TC100_media_and_society_s

TC100_media_and_society_s - Content !Evolution of media and...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Media and Society Week 2 2008-9-2 Content ! Evolution of media and society ! Communication process " SMCR model ! Functions of media in our society ! Diffusion of innovations ! Influence of media on our perception 2008-9-2 Information Technology Revolution (Changing Media) Agricultural Society Industrial Society Information Society Evolution of media and society 2008-9-2 Agricultural Society ! Information Technology " Alphabet " Writing materials " Printing technology " Medium: ___ ! Communication " ____ ! Information storability, portability, and accessibility " Development of writing to keep records " Books are scare 2008-9-2 Industrial Society ! Information Technology " Printing technology advances • Gutenberg invents metal movable type in 1455 " Analog video and audio " Medium: ____ ! Communication " ___ " ___ ! Information storability, portability, and accessibility " Dramatically increase 2008-9-2 Information Society ! Information technology " ____ " Medium: computer " Computer readable information • Multimedia
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

TC100_media_and_society_s - Content !Evolution of media and...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online