BUSN300- assignmemt2-SPRING2017 - University of Modern...

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University of Modern Sciences College of Business E-COMMERCE (BUSN 300) Assignment 2 Case Study: - Encyclopedia Britannica 4 Marks Instructions 1. This case will be individual work. 2. Clearly state the answers to the case questions and submit your work via the Moodle 3. Carefully proofread your work before submission. 4. Every student makes sure that his or her work is Original before submission (Copy /paste ≤ 20%). 5. Upload the assignment as MS Word document or pdf to the Moodle. 6. Date of Submission : 10 April, 2017. Case Study: - Encyclopedia Britannica Encyclopedia Britannica is a company that has transferred its existing reputation for high quality to the World Wide Web. Encyclopedia Britannica started in 1768 and it developed its respected brand over its years of publishing. It started as a type of pre computer-age frequently asked questions (FAQ) list, a list from notes taken by a group of academics. Those notes were then published into 1
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several articles. Encyclopedia Britannica began its online business with two Web sites. The
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