Case Study Amman Jordan hotel services - UNIVERSITI...

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UNIVERSITI TEKNIKAL MALAYSIA MELAKA MTKM 5053 MARKETING MANAGEMENT AND TECHNOLOGY SEMESTER 2 SESSION 2016/2017 TOPIC INDIVIDUAL ASSIGNMENT (HOTEL SERVICES) PREPARED FOR: PN. AZRINA BINTI OTHMAN PREPARED BY: MOHD AKMAL BIN ADAM (M061620005)
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1. What are natures of hotel services that help the hotel to achieve the competitive advantage in the Jordanian hotel industry? 2. Which pricing strategies could be applicable to achieve the competitive advantage in the five star hotels in Amman? 3. Which is the best tool to communicate with the actual and potential guests in order to build the competitive advantage in the five star hotels in Amman? 4. How could the five star hotels in Amman use the efficient distribution channels to achieve the
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  • Spring '17
  • Dr. Shaiful
  • Amman, star hotels

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