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BA101_-_Diversity - Diversity Pepsi and Coca-Cola Pepsi...

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Diversity Pepsi and Coca-Cola
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Pepsi Definition of Diversity- “Diversity isn't just the right thing to do. It's the right thing to do for our business, and we're committed to making diversity and inclusion a way of life at PepsiCo”
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Pepsi’s achievement in diversity One of blackenterprises.com’s “40 Best companies for diversity” In 2004 spent over $830 million with minority and women vendors First Fortune 500 company to have a African-American vice president
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Challenges Still trying to incorporate different cultures into advertisements and products Learning how to properly target different ethnicities Making Strides in hiring different minorities
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Coca-Cola
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Importance of Diversity The Chairman and C.E.O. on Diversity: “I believe diversity is a great enabler of our fulfillment of this vision. I see diversity as a business imperative that will help the company achieve sustainable growth and be the most respected company in the world. - Neville Isdell Neville Isdell
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