5 EIE 020608 Business Plan

5 EIE 020608 Business Plan - Business Plan Frdric Martel...

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    Business Plan Fr é d é ric Martel Lyon, June 2 nd , 2008
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    Would you have invested?
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    Entrepreneurs start businesses: To capitalize on an invention To pursue a passion To be their own boss To get rich ---All need an Exit Strategy
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    Exit Strategies Selling the business Transferring the business to a family member Taking the company public Being acquired by a larger company A plan is needed
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    Why a Business Plan? Strategic Guide Audience expectations: Lenders / Investors
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    Strategic Guide Where do you want to go? How are you going to get there? What market niches? How much is it going to cost? Greatest profit opportunity?
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    Lender Expectations Good Business Track Record Ability to Repay Staying Power Collateral
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    Investor Expectations Competitive Advantage Huge Market Strong Management Team Strong Marketing and Sales Plan Some Skin in the Game Financial Return Exit Strategy
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    Business Plan Content 1. Executive Summary 2. Company Overview 3. Product/Services Description 4. Industry Overview 5. Market Analysis 6. Competition 7. Existing / Potential Customers 8. Marketing and Sales Plans 9. Research & Development Plans 10. Operations  11. Risk Identification and Management 12. People / Management  13. Financial Overview 14. Financial Projections  15. Capital Requirements / Offering 16. Appendices
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    1. Executive Summary (a) Mini-business plan in one or two pages Most readers will stop after the exec summary It is mainly about : Vision (Market Opportunity and Product Offering) People Offering Proposal Vision is an articulation of People is “Who are these guys?” Highlights the most important points of your business plan It is NOT an introduction to the plan It must grab your reader, and entice him/her to read further
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    1. Executive Summary (b) Ideally it should comprise these 11 paragraphs : Current company structure, location, background Basic Business Concept Size and Qualification of the Market Barriers to Entry (where ?) Management Team: Description, Experience, and backgrounds the funding required, the purposes for which it will be used, the  collateral available (if for a lender), and the expected outcomes Use of the Proceeds Cash Raised to Date (if any)
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