This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: and technologies. Stakeholder : Any individual who is affected by the corporation and how well it performs. Goals/objectives : Goal is an observable and measurable result to be achieved in an expected time frame. Strategy : Long term action designed to achieve a goal. Tactics: Are short term actions taken to solve specific problems or to accomplish specific goals. Market Share: Is the ration to one firms sales to the total sales of all firms in a specific industry Boston Matrix...
View Full Document
This note was uploaded on 09/04/2008 for the course MKTG 301 taught by Professor Leahy during the Spring '08 term at American Dubai.
- Spring '08