{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MKTG 17th 2008 - and technologies Stakeholder Any...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG 301 Class: Thursday 17 th  January 2008 Profit:  Is the reward to a business firm for the risk it undertakes in offering a product for sale. Three levels of strategy within a corporation : 1. The corporate level: is where management directs strategy for the entire organization  2. Strategic business unit- Group of different businesses within an organization that each  markets a setoff related products to en-clearly define a group of customers. 3. The functional level- where each specific department within a corporation or SBU is  found. Mission statement:  Vision of the company its identifies customers, markets, values, products 
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: and technologies. Stakeholder : Any individual who is affected by the corporation and how well it performs. Goals/objectives : Goal is an observable and measurable result to be achieved in an expected time frame. Strategy : Long term action designed to achieve a goal. Tactics: Are short term actions taken to solve specific problems or to accomplish specific goals. Market Share: Is the ration to one firms sales to the total sales of all firms in a specific industry Boston Matrix...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern