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Unformatted text preview: Two types of goods you will need to outline for the reader. Both are the goals against which the companys performance will measure. 1. Financial goal- How much money you are going to make and how you are gonna make it. 2. Non financial goals- (see book for definition) Core competencies Area of expertise that is fundamental to a particular venture. Points of difference- products Unique selling point Competitive Analysis-analysis where company examines the products of competitors and evaluates the companies overall strengths and determine their strategies. Industry Analysis- Examines relevant geographic markets product segments and strategic groups in which firm competes. Implementation Plan- Shows how company will burn ideas into results. Evaluation and Control- Comparing actual sales with targeted goals and taking appropriate corrective or sustaining action....
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- Spring '08