This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: favorite brand and forget about the bad points about a favorite brand however the exact opposite tends to happen with a brand we don’t favor ( consumers are likely to forget about the goods points and remember the bad). Brand loyalty: Favorable towards attitudes and consistent purchases of a single brand over time. Note : A consumers resources include physiological, physical and material capabilities. \ Perceived risk: Represents anxiety felt because consumer cannot anticipate outcomes of purchase but believes there might be negative consequences. Motivation: Energy that stimulates behavior to satisfy a need. Three motivations inspiring consumer behavior: 1) Ideas- standards or principles to which you live by. 2) Achievement- What someone has succeeded in doing with effort. 3) Self expression- conveying one’s own importance, wishes needs or opinions....
View Full Document
This note was uploaded on 09/04/2008 for the course MKTG 301 taught by Professor Leahy during the Spring '08 term at American Dubai.
- Spring '08