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Unformatted text preview: favorite brand and forget about the bad points about a favorite brand however the exact opposite tends to happen with a brand we dont favor ( consumers are likely to forget about the goods points and remember the bad). Brand loyalty: Favorable towards attitudes and consistent purchases of a single brand over time. Note : A consumers resources include physiological, physical and material capabilities. \ Perceived risk: Represents anxiety felt because consumer cannot anticipate outcomes of purchase but believes there might be negative consequences. Motivation: Energy that stimulates behavior to satisfy a need. Three motivations inspiring consumer behavior: 1) Ideas- standards or principles to which you live by. 2) Achievement- What someone has succeeded in doing with effort. 3) Self expression- conveying ones own importance, wishes needs or opinions....
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- Spring '08