CMN 138 NOTES

CMN 138 NOTES - CMN 138 NOTES 04/06/2008 12:13:00 Equally...

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CMN 138 NOTES 04/06/2008 12:13:00 Equally persuaded with fiction/non-fiction News may be just as fictional Zillmann and Brosius on Exemplars in the News o Focus is on extraordinary rather than typical cases. Innaccurate  perception/misperception of phenomena. (overrepresented) o Frequent in news-magazine reports, but found in majority of news  stories too. See exemplar- infer highly used (availability heuristic) shrum- prevalence  estimate will be higher. Assessibility is key. Slovic: two characteristics of phenomena if people overgeneralize problem o Observability of phenomena- some less than others. If mysterious,  overgeneralized. MORE LIKELY. o Controllability: if can take control, less likely to overgeneralize. Less  threatened.  Cultivation Theory- degree of exposure to media ultimately result in skewed  estimates of depiction in society. (crime/watching news)
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CMN 138 NOTES - CMN 138 NOTES 04/06/2008 12:13:00 Equally...

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