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MIS Exam 2 Study Guide

MIS Exam 2 Study Guide - Paul Ramirez MIS 204 Study Guide...

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Paul Ramirez MIS 204 Study Guide EXAM 2 Week 7: ePortfolios Market Yourself ePortfolios: Allows you to market yourself to employers and provides opportunity. Evidence: Who, What, Why? What do you know? Reflection Value: What did you gain and understand? How have you changed and evolved? Usability: Presentable? Week 8: Applied IS in Manufacturing IS Project 4 Steps: (Business Case, Project Plan, Solution Design, Implementation) 1. Present Business Case 2. Project Plan- who, what you need to develop it 3. Design work- architect a solution 4. Develop- write code, test and use it Manufacturing Steps: (Plan, Source, Make, Deliver, Return) Week 9: IS in Marketing Bundling: a type of cross-selling that combines products. Ex) Comcast Package (HBO, Internet, etc.) Cross-Selling: marketing complementary products. Ex) McDonald’s Burger and Fries Up-Selling: marketing higher valued products. Ex) Supersize McDonald’s Order
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Customer: A person, company , or other entity which buys goods and services produced by another person, company, or other entity. Prospect: 1) Shows interest in product. 2) Has financial needs for product. CRM: integrate customer data from various organizations/sources Customer Relations: Narrowcasting: reaching out to voters on a one to one basis. Sell very directed messages to (Microtargeting) very small audiences. Enables showing a message to one audience without showing it to another. Data/profiling Privacy: The right to be left alone and to be free of unreasonable personal intrusion. Security: Social Relations: Week 10: Enterprise Resource Planning Business Intelligence: refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information and also sometimes to the information itself. The purpose of business intelligence is to support better
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