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SEARCH ENGINE MARKETING 101 1
SEARCH ENGINE MARKETING (SEM) 2
SEARCH ENGINE MARKETING: Market Share
SEARCH ENGINE MARKETING: Paid vs. Organic 4 PAID ORGANIC
SEARCH ENGINE MARKETING SEM Search Engine Marketing Using the search engines in your marketing strategy SEA Search Engine Advertising A.k.a. Paid Search, PPC Using search engine products such as Google Adwords SEO Search Engine Optimization Optimizing your digital content to appear high on search engines during keyword searches
SEARCH ENGINE MARKETING Search to represent 40-50% of online spending
SEARCH ENGINE MARKETING: Heatmap 7
SEARCH ENGINE MARKETING: Terminology Algorithm: A mathematical programming system used to determine which web pages are displayed in search results, when referring to search engine algorithms. Click Thru Rate: The amount of clicks a visitor makes from search engine results to find the results they sought. Used to track keywords. Conversion Rate: A rate that defines how many visitors are converted into money or how many viewed a page. CPC: Cost Per Click CPM : Cost Per Thousand impressions. Quantifies the average value/cost of Pay-per-Click advertisements. (M stands for the Roman numeral one thousand).
SEARCH ENGINE MARKETING: Terminology Keyword density: The number of times a keyword or keyword phrase is used in a document compared to the total words in the document. You can take the total number of words in the document and multiply it by the percent required to find out how many keywords you need. Or you can take the number of keywords or keyword phrases you have and divide by the total number of words. Keyword Phrase: A phrase a searcher uses when searching using a search engine. Keyword: A word used when querying a search engine. Landing Page: The page a website visitor lands on after clicking a link, usually in a advertisement and usually contains a sales pitch. Organic Results: Search engine results based on relevance and popularity and are not paid for. PPC: Pay Per Click . An advertising program where you agree to pay a certain amount every time your link is clicked on.
SEARCH ENGINE ADVERTISING (SEA) 10
SEARCH ENGINE ADVERTISING Why is SEA Important?

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