Lecture ch03

Lecture ch03 - Lecture Chapter 3 1 2/4/08 and 2/11/08...

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Lecture Chapter 3 2/4/08 and 2/11/08 Lecture Notes Textbook Chapter 3 Taking advantage of consumer ignorance – if you can’t pay the $500 for the product today, you can have it today if you pay $25/month for 3 years. After 20 months, you would have already paid the price of the product, but you originally agreed to pay for an additional 16 months… **Don’t memorize definitions! Just understand the big picture of them. Exemption from antitrust laws – allow collusion so that tobacco would cost a lot more **Don’t need to know the cash flow formula, just know that discounted cash flow’s definition. The Marketing Environment Social Factors Economic Factors Technological Factors Political and Legal Factors Social Factors Values —tensions Value of privacy vs. security “Component lifestyles” – people engage in many different choices. One may behave one way at work and another way at home and in social situations. Demographic changes
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This note was uploaded on 09/07/2008 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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Lecture ch03 - Lecture Chapter 3 1 2/4/08 and 2/11/08...

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