Lecture ch04

Lecture ch04 - Lecture Chapter 4 1 2/11/08 Lecture Notes...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Lecture Chapter 4 2/11/08 Lecture Notes Textbook Chapter 4 International Marketing Trade policy Culture Consumer buying power Product strategies International Marketing: Considerations and Outcomes (**do not need to memorize chart!) Learning Outcome Objectives Appreciate the for forces impacting the marketer operating in varying cultural, legal, economic, and political environments Appreciate the increasingly competitive international market place Understand strategic opportunities for operating internationally Appreciating the interdependent nature of decisions made in the international context Cultural Lessons Diet Coke is named Light Coke in Japan--dieting was not well regarded Red circle trademark was unpopular in Asia due to its resemblance of Japanese flag Packaging of products is more important in some countries than in U.S. 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Lecture Chapter 4 Advertisement featuring man and dog failed in Africa--dogs were not seem as man’s best friend Cologne ad featuring a man “attacked” by women failed in Africa Food demonstration did well in Chinese stores but not in Korean ones--older
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/07/2008 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

Page1 / 5

Lecture ch04 - Lecture Chapter 4 1 2/11/08 Lecture Notes...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online