1 - A local bank is looking to recruit people for different...

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A local bank is looking to recruit people for different vacancies across its branches in Canada. The bank's advertising budget is low and it wants to convey detailed information about the job to the applicants. Which of the following media is most suitable to promote the recruitment initiative? Internet television outdoor/transit magazine The Internet can be used to convey detailed information and is a low-cost medium. The Internet is the most suitable medium in the given situation. ____ are promotional websites created for short-term promotional purposes, often providing consumers with the ability to enter contests and access promotional offers. Corporate websites Social networks Microsites Corporate blogs Microsites are promotional websites created for short-term promotional purposes, often providing consumers with the ability to enter contests and access promotional offers. Pay-per-click advertising is also referred to as _____. advergaming leader boarding search advertising banner advertising Pay-per-click is often referred to as search advertising because it primarily appears on search
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