MidTermExamFall2003AnswerKey

MidTermExamFall2003AnswerKey - Name _ Instructor _ Managing...

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Name ________________________________ Instructor ____________________________ Managing IT Resources –ITEC 4310 Mid Term Exam – October 14, 2003 1. From the General Motors Case discussed in class: a. Describe two examples of "Supply Side" initiatives. Answer in complete sentences. (3 points) Covisant: World's largest Internet based virtual marketplace to procure automobile components. Improve communication in the Supply Chain to improve delivery, cycle time, and cost. Build to Order (BTO) to Delivery and automatic order of supplied components. b. Describe two examples of "Demand Side" initiatives. Answer in complete sentences. (3 points) GM "Buy Power" information for individuals to search, build, and find the vehicle of their choice. Customer Relationship Management. Leverage customer data to improve sales, product development, loyalty to GM brands. Differentiating Customer Response with the "Right Product, at the "Right Price", at the "Right Time". c. Describe three benefits of integrating the "Supply Side" and the "Demand Side" initiatives in a "Digital Loyalty Network". Answer in complete sentences. (3 points) Increased the "Loyalty" of customers to GM's brands. With the various Customer Relationship Management initiatives, GM increased the loyalty of customers to the various GM brands to the highest level in the industry. The benefit was increased sales and increased margins. Decreased costs along the entire "Supply Chain" of $3600/vehicle (don't have to remember the $ figure) due to the "Build to Order" model. Reduced cycle times (from 80 to 40 days) and reduced inventories due to the integrated supply side and demand side initiatives. 1
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Name ________________________________ Instructor ____________________________ d. Define "Supply Chain Management" (SCM) and "Enterprise Resource Planning" (ERP) in the context of the General Motors Case. Answer in complete sentences. (3 points) Supply Chain Management (SCM) is the management of all the activities along the supply chain, from suppliers, to internal logistics within a company, to distribution to customers. In the GM case, SCM includes all of the information systems that integrate from GM's suppliers through the GM enterprise to the dealers, and to the end customers. Enterprise Resource Planning (ERP) is an integrated process of planning and managing of all resources and their use in the entire enterprise. In the GM case, ERP includes all of the information systems for all of the functions within the GM enterprise. e. Will General Motors be able to fix the "Broken Business Model" of the automobile industry with their Supply Chain Management and Enterprise Resource Planning initiatives? Answer in complete sentences. (3 points) It is acceptable to answer "yes" or "no" to this question, but either choice must be backed up with solid arguments. The "broken business model" refers to the fact that the automobile industry has large revenues
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MidTermExamFall2003AnswerKey - Name _ Instructor _ Managing...

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